Teach Me! Don't Mislead Me!
I've recently talked about being inundated with information and how to attack it in some of my recent posts. I've talked about how to gain attention if you're the one putting the information out there, and for the most part, some people really have getting my attention down. It isn't really hard per se, because I'm a sucker for new and creative ideas and any clean graphics like Apple or Google use.
I can't say with any real confidence that there's a single blog or website that I go back to on my own on any given day, but I will click on links from trusted twitter friends knowing that they will most likely be sharing interesting content at the very least, and a lot of times it is to a blog I have read before. One of my favorite websites however, Gizmodo.com, was something I used to check regularly but even that has gone by the way side because I wait for interesting headlines to cross my twitterfeed instead of actively seeking it out.
Being that there's so much going on throughout a day, if you've sold me on the "why" and I've clicked on your salespitch, then when I read whatever it is you're selling, I want some hard evidence. I want to be taught something. I want direct lessons to be learned. I want whatever it is the article is saying to have some impact, some oomph, some great resources and tips.
My example for this, is I recently read an article called, "10 Steps to Become a Great Salesperson." Which that was great, considering I'm doing a lot of sales work in my current business and could use a few casual tips. But when I clicked on this article all I got was, "Wake up in the morning and decide what you can do!" style ideas. Which is a great motivational stuff, but is that really a great way to become a salesperson? I was hoping for more concrete tips, an outline, examples - not motivation. With a title like "10 Steps to..." I didn't expect philosophy, I expected to learn. I expected a lesson.
If I'm in the desert and I'm thirsty, and you're the one going to lead me to water, the least I want to do is take a solid drink, not chew on more sand.
Anyone ever been mislead by articles/blogs before and not gone back to that particular site? Or stopped following someone on twitter because things didn't quite seem to mesh? Would love to hear your stories...
I can't say with any real confidence that there's a single blog or website that I go back to on my own on any given day, but I will click on links from trusted twitter friends knowing that they will most likely be sharing interesting content at the very least, and a lot of times it is to a blog I have read before. One of my favorite websites however, Gizmodo.com, was something I used to check regularly but even that has gone by the way side because I wait for interesting headlines to cross my twitterfeed instead of actively seeking it out.
Being that there's so much going on throughout a day, if you've sold me on the "why" and I've clicked on your salespitch, then when I read whatever it is you're selling, I want some hard evidence. I want to be taught something. I want direct lessons to be learned. I want whatever it is the article is saying to have some impact, some oomph, some great resources and tips.
My example for this, is I recently read an article called, "10 Steps to Become a Great Salesperson." Which that was great, considering I'm doing a lot of sales work in my current business and could use a few casual tips. But when I clicked on this article all I got was, "Wake up in the morning and decide what you can do!" style ideas. Which is a great motivational stuff, but is that really a great way to become a salesperson? I was hoping for more concrete tips, an outline, examples - not motivation. With a title like "10 Steps to..." I didn't expect philosophy, I expected to learn. I expected a lesson.
If I'm in the desert and I'm thirsty, and you're the one going to lead me to water, the least I want to do is take a solid drink, not chew on more sand.
Anyone ever been mislead by articles/blogs before and not gone back to that particular site? Or stopped following someone on twitter because things didn't quite seem to mesh? Would love to hear your stories...